Conducting an exhibition generally takes a lot of effort. And then coming up the desired outcome requires right type of exhibition material. Exhibitions are one of the most productive tools for creating and sustaining strong customer relations with the organization as well as the brand and there are many advantages, which are strong justifications for using exhibitions as a promotional tool for communicating to the target market. One of them is the crisp and definite focus in terms of the target market that leaves no chance of wasting time on irrelevant people who are not part of the target market. Secondly, the flexible nature of exhibitions make it a very attractive tool as it can accomplish an eclectic range of marketing and sales objectives from launching new products, building customer relations to creating brand image and consolidating customer contacts. in vai 65 35 Another purpose of exhibitions is to create a two-way communication process where interaction between the buyer and seller is allowed in contrast to other promotional tools such as advertising and direct mail. Other plus points of conducting exhibitions are inclusive of providing a neutral market environment, a three dimensional media and a faster market penetration rate.
Exhibitions nowadays are considered a mobile showroom or outlet conducted once in a while for a particular product category. The displayed product category whether be an automobile or a household equipment requires visuals and printed materials besides the real time prototypes. The concept of the exhibition is to create a market awareness and not necessarily a sales point. So basically it is a temporary marketing setup that has a limited timeframe to create an impact. So for such purpose, besides the display of actual prototype of the product, the use of light and easily transportable material like fabric printed material is effective and preferable.
Fabricated materials are usually used to create a first sight impact for the viewers. Fabricated material does not occupy much space and does not make the exhibitions look crowded. These materials can be used in a various forms like back grounds, front desk, small sized stands and even to envelop the whole space. Most exhibitors would agree that fabric printed displays have an “upper-class” feel to them if justified in their use. A good graphic design can liven up your publication, grab the readers attention, and highlight important information. For instance there are certain products that have their modification and upgraded uses i.e colors, sizes, performance enhancers etc. So to cater such purpose a highlighted written material is useful instead of displaying the entire variety of such products which may create hustle and congested environment for the customers and management. Beside this, fabricated materials are generally easier to setup and disengage as they can be folded and transported in small packages. The fabricated printed materials are very cost effective as they can be prepared and created in short time period.